PPC or Pay per click marketing is one of the two main mediums in Internet marketing. The other is Article marketing. PPC is suitable for those who have the budget to advertise whereas Article marketing is is literally free. Using PPC, you can advertise in Google, Yahoo, MSN or any of the other smaller PPC networks.

The advantage of using PPC is that once you find the right audience to sell to and have your website optimized, referring traffic to your website will run on auto-pilot for you. PPC marketing is the single most effective way to obtain conversions and leads. It is a very stable and sustainable form of marketing, as it allows you to target specific keywords and select specific locations for placement of your advertisements.

The big draw with PPC marketing is that you can target audiences precisely by using keywords that people search and that could be tied into a specific product or promotion. This increases the quality of your traffic and your chances of geeting a conversion.

Unlike many other marketing techniques, once you create a profitable PPC campaign it will remain profitable with very little maintenance. This allows you to focus on "growing" your campaigns rather than spending precious time on maintenance. This results in a much greater overall income as compared to article marketing.

To start your PPC marketing, you need to set-up an account at any of the related networks. For Yahoo you need to make an initial investment of $30. If you do not have this amount, you can just use Google and MSN.

As Google owns over 70% of online search traffic, it will be a good starting point for your traffic. However, do not underestimate the value of YSM or MSN AdCenter. Both offer very high quality and converting traffic.

A word of caution. Avoid offers from the smaller PPC networks as they are usually a scam and cannot produce anywhere near the traffic quality a network like Google or Yahoo brings in.

Before you get into the actual implementation and creation of your PPC marketing campaigns, you need to first understand what you are doing. It is important that you "learn" before you "do." You can learn everything you need to succeed at PPC marketing and also become certified in it with the Wealthy Affiliate's Accredited PPC marketing course. If you wish to make more money with PPC marketing, this extensive and comprehensive course is invaluable to you.

The author is an Internet Marketer with a MSc, several professional qualifications and extensive work experience in different sectors.

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